Software Development Blog

Few weeks ago I read a CleverTap article that says 28% of the global apps are uninstalled after 30 days, 21% of apps are used once during the first 6 months. That got me thinking, "What happened?". For some reason, those people downloaded the app from the App Store. They certainly noticed something interesting in it. I have deepened the research, and I found out that lack of value, low engagement, and unfriendly design are the most common reasons. How to deal with those difficulties? Well, app owners should focus on building a successful app from the very beginning of software development. This article will show you how to do that.

Imagine the situation, a few weeks ago, you downloaded the mobile app on your device that allows you to order food without leaving the house. You used it several times, and it worked perfectly. It is Friday evening, and you realized that you need some ingredients to prepare Saturday breakfast for your kids. So, you open the app and start to add the product to the basket. Everything was fine until you wanted to change the number of particular products. You click number 5 next to the tomatoes and... nothing happened. You don't give up and try again, but still ineffectively. Refreshing the application does not help. You still have only one tomato in the basket. The situation is repeated with other products. It sounds terrible, isn't it?