Let's imagine the business world without mobile apps. No access to the internet from tablet or smartphone - almost every significant industry as we know would have faced collapse or radical transformation. Mobile apps are so deeply rooted in business so any potential change might bring harmful consequences. Not only financial but most of all, negative social repercussions.
Fortunately, mobile apps and app market is on fire. Definitely, the number of users using mobile apps is still growing. People are making purchases, finding information, interacting with friends and more. Everything through and thanks to mobile apps. Let's take a look at history and social changes over the years. Everyone heard about Baby Boomers, Generation X, and famous Millennials. According to statistics and researchers, Millennials spend over 3 hours per day online and it's still growing. Do you really believe they spend many hours on a typical website rather than fully responsive mobile devices? Of course, not. People are basically lazy and always wanting make their life easier and comfortable. That's our nature, we are only humans.
As I mentioned, mobile apps are everywhere but it’s not easy to come up with a highly successful mobile application in the modern, highly-competitive digital world. One must have a vision and passion for software development to meet your customer's expectations and go smoothly and win over your competitors. Mobile apps are crucial tools when it comes to marketing and all that is related to promotion and growth of your business. Being a marketer, you have to face several challenges - from your product or service promotion to finding the appropriate technology to answer to the needs of your clients. A high standard mobile app will greatly strengthen your brand and attract more potential customers. What's more, you will open new revenue channels, provide modern social media campaigns, explore new ways of marketing strategies thanks to location tracking and what is most important in mobile apps - you can fully focus on the user experience (UX) and user satisfaction.
And so it all brings us to B2C marketing. Mobile apps must be user-friendly, eye-catching and create a so-called effect "wow". If your application is good enough to achieve this, let's keep offering your customers exciting deals and offers, share the offers with friends on social media platforms. Think about rating service and the system will help you get the feedback from the users. With this, you can make some improvements and your mobile app will become perfect.
What about the future of mobile apps? I do believe the main goal of mobile apps will be a maximization of customer's engagement and satisfaction. Perhaps, virtual reality(VR) will play a key role in following years. VR is often associated with games and is the most intensive in this industry. Mobile marketing creates experiences of customers, users, so VR might significantly improve the quality of the message and will help engage more people. It is all about storytelling. People do love stories, so let's bring them the story through high-quality mobile apps!