FinTech applications are often associated with something we use out of necessity, not because we like them. Their main task is to help with payments, finance management, or taking out loans. For many years, the use of the services of banks or financial instruments has been moving to the online world, which means that the services themselves are refined and there are many innovations. The growth of the FinTech market has been observed for many years, but its further development is also expected. The ease of use of financial products results in a regular increase in the number of users. At the same time, there are more and more FinTech products, which makes it necessary to offer newer and more comprehensive solutions.
Table of Contents:
1. How to maintain continuous development in the FinTech market?
2. The Rise of Social Banking: How FinTech is Changing the Way We Make Payments.
3. Millennials and Z Generations Drive the Need for Friendly UI Design.
4. The Rise of SuperApps in FinTech.
5. The Revolut model for streamlining financial management.
6. The Benefits of Predictive Data Visualizations.
7. How Gamification is Changing the FinTech Industry?
How to maintain continuous development in the FinTech market?
Observing the directions of application development, it can be seen that currently a lot of emphasis is placed on the user. In addition to fulfilling their functions, FinTech applications become more friendly. The growing popularity of the application also forces you to take care of security issues. Open banking allows for easy access to customer data, which, on the one hand, can improve user experience, but also poses certain risks of interception by unauthorized persons. Therefore, companies also place great emphasis on building brand trust among users.
The above-mentioned dependencies are also directly related to the trends in product design in the FinTech industry for 2024. It should also be mentioned that trends are driven by technological innovations, and thanks to this combination, it is possible to create more attractive products.
The Rise of Social Banking: How FinTech is Changing the Way We Make Payments
Payment applications in 2024 are to strive to socialize users. This is due to the need, for example, to share everyday expenses or to settle the costs of a trip or go out with friends. It is impossible not to mention that social media has accustomed users to browsing the feed, which makes current payment applications look similar to the Facebook feed.
It also seems interesting to use blockchain technology, which is supposed to allow loans or financial settlements like peer-to-peer, bypassing the manual security requirements. In addition, more and more medium and large companies are choosing blockchain technology.
Blockchain is based on trust in technology that does not allow the data contained in the system to be manipulated, which makes the intermediation of institutions in order to build the trust of users no longer necessary. Thanks to the fact that the user can make his settlements directly with the service provider, one has the impression of shortening the distance between the client and the product/service. This can be defined as building a more direct relationship with the user.
Millennials and Z Generations Drive the Need for Friendly UI Design
Staying on the subject of shortening the distance between the user and the application, another strong trend is the change in the approach to the appearance of the application. Payment applications have so far been rather strict in real life, maintained in a rather serious tone. Currently, FinTech application designers want to make it easier for users to use it through friendly UX writing or colorful interface designs with encouraging graphics or emoticons.
The pleasant appearance of the application makes it more inviting and keeps the user engaged - this is important for the Millennials and Z generations. These are generations that focus on innovative and interesting products, which is why they often look for newer and better solutions. Also in the case of financial products, it will be difficult in this case to rely only on customer loyalty.
The Rise of SuperApps in FinTech
The FinTech industry will also not miss the trend of centralization in applications. Increasingly, applications are no longer focused on one function, and instead, with one application, the user can pay a bill, buy a parking ticket, play or browse sales pages or check financial analysis. This trend is especially visible in mobile applications. As you can see, fintech applications are no longer just a way to transfer money.
The Revolut model for streamlining financial management
People who have had the opportunity to use the Revolut application probably know what it is all about. However, not only do its users have less and less time to deal with their financial matters in bank branches. Especially more and more often it happens that the services provided by employees in the facilities are charged with an additional fee. No wonder, then, that banking is increasingly moving to apps.
This reduces the amount of bureaucracy for users, for whom a visit to the facility may cause great difficulties, and at the same time settling the matter online increases satisfaction with the use of the product.
The Benefits of Predictive Data Visualizations
Payment statements are often unreadable for ordinary users, which makes it difficult for them to manage their finances. Transparent presentation of data in financial applications is already a must-have if you want to develop the application following the expectations of users. They want to quickly have an insight into how much they spent, for what purpose, and what percentage of their income was consumed by these expenses.
The quest for increasingly revolutionary products is driving software vendors to embrace Machine Learning, which allows access to predictive visualizations that measure the impact of their choices over time.
How Gamification is Changing the FinTech Industry?
The last trend we will present today is gamification in financial applications. This is an interesting way to engage the user in his financial life. Gamification may be widely known, for example, from applications for learning foreign languages. Achieving goals, following the chosen path, or receiving badges for completed tasks can also have a positive impact on users in FinTech.
This reduces the fear of consciously managing your finances, which has so far been perceived as boring tables and reading long lists of banking operations so that at the end the user decides that he understands little of it, does not know what to do with it, and anyway takes too much time. Gamification combined with a friendly UI design and accessible UX writing can disenchant the perception of applications that support finances.
Conclusions
As you can see, FinTech trends are focused mainly on the user and making financial applications more user-friendly. However, it is worth remembering the balance between an interesting design and an entertaining form and maintaining an appropriate level of seriousness. In the case of products to which users entrust their sensitive data and money, one must not forget about building credibility and trust. Users of banking applications are people from different generations. Adults will be more interested in the safety of their finances and ease of use. On the other hand, for generation Z, the range of possibilities offered by the application and building their identity through the use of a given product will be important.
We encourage you to browse our projects in the FinTech industry on the Our Work website, where you can see the diverse approach to financial products. Learn the stories behind each project by checking out their Case Studies.
