The food service industry is constantly looking for unique solutions that are able to combine the digital world with the services provided. In the digital era, the ability to order food quickly and to provide convenient forms of payment are proving crucial for customers. To meet the expectations of the modern consumer, entrepreneurs are taking braver steps. One of them is the increasing implementation of digital wallets into dedicated applications. How does this functionality translate into user experience? Does the integration of digital solutions translate into business benefits?
Table of Contents:
1. Why is e-wallet important for the foodservice companies?
2. The growing demand for seamless and secure online transactions
3. Key Features of a Digital Wallet for End Users
f) Availability on multiple platforms
4. Unlocking business potential with e-Wallet and POS integration
5. Railwaymen POS system implementation for Shawarmer
6. How big restaurants companies are using payment methods to build loyalty
7. Want to improve your app? Choose an experienced software house
Why is e-wallet important for the foodservice companies?
The last time I mentioned digital wallets in a restaurants app I focused on presenting its benefits from the consumers' point of view. This time I will pay more attention to entrepreneurs who invest in this type of solution.
The use of e-wallet in foodservice applications is a strategic move that helps streamline operations by making payments more efficient. At the same time, improving customer service and offering a unique customer experience is an equally important asset. This gives the restaurant a chance to retain guests beyond the taste experience and through cashless transactions by smartphone.
A well-integrated digital payment system not only speeds up the process of billing for service. It also reduces reliance on cash-based operations. Thus, the risk of fraud and errors occurring is reduced to a minimum. Digital wallet provides restaurateurs with valuable real-time revenue information, or details about orders. In the case of more developed wallets, it is possible to personalize sale offers and promotions to the user based on their payment informations.
The growing demand for seamless and secure online transactions
Recent years illustrate that consumers expect convenience, but they also pay attention to the security of online purchases. An online payment system should be simple and at the same time guarantee the protection of any financial data. Advanced digital wallets offer encrypted operations, biometric authentication or tokenization. All these functionalities reduce the risk of fraud or unauthorized access.
Besides security concerns, the convenience of digital wallet payments impacts the customer experience. The ability to pay with a mobile device is incomparably faster than searching money in a wallet to pay for a meal. As a result, employees are able to serve customers faster, reduce queues and further improve service quality. For companies, rising demand is a great opportunity to build trust among the community and create brand loyalty. And all this with the help of a financial system for online payments.
Key Features of a Digital Wallet for End Users
Digital wallet technology offers a variety of opportunities related to the smooth management of financial transactions. I decided to highlight a few of them to illustrate how to affect time consumption and streamline operations.
1. Friendly interface
Digital wallet should have an intuitive interface that allows you to navigate through the various options with ease. Everything according to the principle of the simpler the better. This increases the chances of the payment system winning favor with consumers.
2. Security standards
Ensuring data security and adhering to standards set by banks is another important element. By integrating with well-known and trusted payment service providers like PayPal, you can be sure that your cash flow will be properly protected.
3. Multiple payment methods
The ability to combine different payment methods, such as credit cards, debit cards and bank accounts, is another aspect through which you are able to expand your customer base.
4. Transaction History
Access to detailed transaction data in the form of reporting helps consumers track their spending, manage budgets and analyze financial habits. From a restaurateur's perspective, information on selected menu items helps create a universal menu and improve gastronomic processes.
5. Rewards and offers
Many digital wallets offer reward programs or special offers to encourage users to make more transactions through the platform.
6. Availability on multiple platforms
Digital wallets should be available on multiple devices, including smartphones and tablets, providing users with the ability to manage their finances even on the go.
Unlocking business potential with e-Wallet and POS integration
POS integration enables restaurants to streamline payment system. By integrating an e-wallet with a POS system, restaurants can offer their guests seamless, secure and fast purchases directly from their mobile devices. An integrated POS system not only allows for faster payments, but also provides valuable insight into customer behavior. What's more, POS integration with digital wallets supports contactless payments, providing a modern experience that impacts the payer.
Railwaymen POS system implementation for Shawarmer
As it happens, Railwaymen has delivered e-wallet integrations for several clients, and one of the example is the Shawarmer app. For Shawarmer, a leading fast-food restaurant store, we integrated a custom e-wallet solution with an existing POS system to provide efficient payments. By combining the two technologies, we enabled Shawarmer users to conveniently order meal for pickup and pay via mobile devices using a variety of payment methods, such as Apple Pay and credit cards.
Integrating with the NCR POS system was quite a challenge, but with our experience in POS systems for the food service industry, we built a solution from the ground up that used REST APIs for smoother operations and better scalability. The results were immediate: customers were able to pay quickly and securely through the mobile app, while the Shawarmer team gained valuable insight into sales data and customer behavior. This integration not only improved the overall client experience, but also streamlined Shawarmer's operations at more than 90 restaurant locations.
Here are a few words about the technical specifics of the digital wallet shared with us by our CTO:
How big restaurants companies are using payment methods to build loyalty
Large restaurant chains are becoming more and more active in using advanced payment options to build customer loyalty. That's why digital wallet integration plays a key role in this strategy. By connecting digital wallets and POS systems, restaurants can transfer data and financial information efficiently between customers and businesses, creating a seamless and secure payment experience. The collection of data not only supports faster transactions, but also provides valuable insight into customer preferences and spending habits.
By safely processing funds, restaurant chains can build trust with their customers and offer personalized experiences. These insights, backed by accurate reports, allow restaurants to make informed decisions about loyalty programs and special offers. What's more, integrating payment systems with websites allows customers to interact with brands in a unified, user-friendly environment, ultimately encouraging stronger relationships and more frequent visits.
Want to improve your app? Choose an experienced software house
In foodservice, digitalization is taking a key role in improving the client experience. For example, integrating digital wallets with POS systems is becoming an indispensable part of building customer loyalty and optimizing business operations. With these solutions, restaurants can not only improve payments, but also collect valuable data and reporting their preferences. All of changes are backed by mutual software security concerns, which increases customer satisfaction and staff efficiency.
Want to learn more about how Railwaymen supports foodtech companies? Visit our offer page, where we present our previous implementations. There you will learn how the digital payment and POS systems integration projects we have completed have translated into successes for our clients in the food service industry.