The mobile app market is growing at an impressive rate. According to Buildfire, in 2024 the Apple App Store offers 1.96 million apps for download, while the Google Play Store boasts 2.87 million available apps. Experts speculate that this trend will only accelerate and we can expect to see even more mobile apps in the coming years. The multitude of solutions drives competition, which makes app owners double and triple their efforts to keep their product on the market while attracting an audience. To stand out in this competitive landscape, app owners need effective strategies to promote their mobile apps. Fortunately, there are several free methods to boost your app's visibility and attract more users.
16th
July
2024
business-and-technology
Why Outsourcing App Development is a Smart Business Move?
The decision to outsource app development is certainly not one of the easiest from a business owner's perspective. The execution of a digital product as an application by an external company is a risk related to the selection of the right team as well as the ability to transform an idea into reality. When you take into account the financial effort, the implementation time and the expected results, you have a serious project that for many entrepreneurs sets the course for the company. If you are thinking about delegating the app development process to an external company, this article will help you learn what you need to prepare for, as well as the pros and cons of this solution.
11th
July
2024
business-and-technology
Exploring mCommerce: Defining the Mobile Shopping Experience
Online sales have revolutionized the previous concept of shopping. Nowadays, we can purchase goods without having to leave home, all thanks to the mobile devices we own. I decided to take a closer look at this phenomenon and see what role mobile commerce plays in the context of non-stationary shopping.
17th
June
2024
business-and-technology
The Road to Digital Transformation: Challenges and Opportunities
The term Digital Transformation rapidly entered the business vocabulary. Many companies, wanting to be competitive in the market, decide to take steps to modernize their existing processes towards digitization. But what is Digital Transformation really, and what are the challenges of implementing it in a company's life? Here are the most important aspects that need to be considered to achieve a successful implementation and ensure stable business growth.
4th
June
2024
business-and-technology
How to Build an MVP That Will Effectively Scale Your App
The success that results from the application building process is determined by many factors. One of the most important steps, but not always appreciated in app development, is building an MVP. Minimum Viable Product is a stage that allows you to quickly introduce a basic version of the product to the market, while consulting on improvements with users and testing the core functionalities. But in order to discuss the success of an application, the right conditions must be created for it. One of them is to work on the MVP in a way that ensures the application's scalability. What steps should be taken and what is necessary during this process? I will try to resolve any doubts through the following article.
27th
May
2024
business-and-technology
Building an App from Scratch in 2024
The presence of a company in the market, regardless of the division by industry, is constantly associated with seeking access to the customer. Many entrepreneurs want to be in as close contact with their audience as possible in order to provide personalized solutions and constantly meet their needs through products and services designed for this purpose. One of the most common means chosen is the development of a mobile application, whose role is to support the business and create a direct relationship between the company and its customers.
I decided to gather in one place the most important information and prepare an article that will help you understand what steps to take to develop a mobile application from scratch. Are you thinking about having such a solution? Would you like to take your business to the next level? If so, this guide is dedicated to you.
20th
May
2024
business-and-technology
How will AI affect the future of software development?
Since the emergence of artificial intelligence (AI), it is very common to hear claims that this solution will be revolutionary for the modern IT world, especially in AI in software development. At the opposite pole are the opinions of people who believe that the development of artificial intelligence may contribute to the displacement of humans from many professions, such as programmers. Will AI bring us chaos, or will it open up enough opportunities to find space for both workers and modern technology? I will try to answer this and many other questions in the following text.
10th
May
2024
business-and-technology
Google Queries, Railwaymen Responds #2 - Design system
Time for another part of the "Google Queries, Railwaymen Responds" series. In the previous article, the theme was the Ruby on Rails framework. This time I decided to go to a different area of Railwaymen's activity and chose a topic closer to our UX/UI experts. The term is design system and all the secrets that this concept hides in it. For assistance in preparing the text this time, we asked Sylwia Forysińska (Senior UX/UI Designer & Team Leader at Railwaymen), for whom design-related topics are a passion.
24th
April
2024
business-and-technology
Driving Business Success with Smart Admin Panel Redesign
The current realities of the digital revolution are pushing for a strategic redesign of administrative panels. This is an activity that is now fundamental to the business success of many enterprises. With the development of digital applications dedicated to business, the need is to streamline operational workflows and improve the user experience. In this article, I will introduce ways in which organizations can accelerate the redesign process by increasing efficiency and profitability, for example, by using tools such as Tabler or Bootstrap. I will also describe what actions can translate into optimizing resources, improving team collaboration and enhancing service usability.
9th
April
2024
business-and-technology
Google Queries, Railwaymen Responds #1 - Ruby on Rails
It's time for the new blog series in which we will track the most frequently asked questions on Google related to our areas of business and provide substantive answers with the help of Railwaymen experts. As the first topic, I have decided to choose the foundation of our company's business - the Ruby on Rails framework used to develop our Ruby applications. In this article, substantive support is provided by Michał Szymański - Senior Ruby on Rails Developer at Railwaymen, for whom the framework has practically no secrets.
Ruby on Rails is an example of a framework that is still trending in the development community as time goes by. For many years now, predictions of the coming end of this functional tool have not come true. When the phrase Ruby on Rails is typed into a search engine, just under 50 million results appear, and among these are many of the queries to which users are looking for answers.
