It's time for you to learn about the final step in our journey together to be market leaders. You already know what to do to get to the top. But that's not all. It's not enough to meet the conditions. Also important is that you encourage others to follow you. Whether it's through your products or services or the opinions you give. An effective tool for this is reputation. Thanks to it, a lot of companies drive their business.
Be an inspiration to others
Reputation take months or even years to build. You can get it if you become a reliable business partner. People follow successful individuals. So, run your business in such a way to be an inspiration to someone. Be reliable and honest. Don't pretend to be an expert if you are not. Take care of relationships both within and outside your team.
Gaining knowledge or sharing it during panel discussions can give a lot. That is why conferences, workshops and discussions not only help to build a position. These events also create your image among others. Reputation does not only have to be about partners and rivals. It's also the space in which your customers perform.
Create a reputation by responding to your audience's needs
Today's customer is demanding. So you should have something more to offer besides the products or services. Customers pay attention to the quality of service. Like in a restaurant, most of them want to feel looked after. Reputation is also built through social activities. Taking part in charitable or environmental actions may convince them to join you. Don't treat these activities as investments. People need simple selfless gestures and you have the tools to realise them.
Open up to customer feedback
Reputation is also about being open to the opinions of others. Don't be afraid of feedback from your customers. Try to learn from every substantive comment. They help you become better in business. Feedback also helps to create a dialogue with your community. In this way, you give your customers the opportunity to speak. This allows them to feel part of your business and stay with you for longer.
Remember that building a reputation is a time-consuming process that goes on daily. While it is difficult to build trust and a positive reputation, it is easy to lose everything. So don't make hasty decisions that you might regret. Be demanding and sometimes even critical of yourself. All this is to avoid situations that will limit you on your way to being a market leader.
See also the other parts of the series
Step 1: Define your target group
Step 2: Stand out from the crowd
Step 4: Provide extra value