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There is no application without UX/UI design. It is simply impossible. First of all, we need to do research and find out the aim of digital products and who will use it. To do that, at Railwaymen, we organize workshops with our clients. We always want to know about the app as much as possible. Then UX/UX Designer can start their favorite part - app visualization. We can distinguish 3 digital visual representations: wireframes, mockups, and prototypes.
25th
August
2020
Product Design
UX/UI Design Process Steps: How Does it Look Like in Railwaymen?
Have you ever wondered why some companies like Airbnb are successful while others are not? Their mobile application was downloaded over 50 million times in Google Play Store and received excellent app scores 4,6 stars from almost 1 million users. Of course, there are many reasons behind product success. I am 100% sure that one of them is a User Experience. What does it mean? For this article's purposes, I have reached for the definition of User Experience from Nielsen Norman Group (guru of approach UX Design).
18th
February
2020
Product Design
7 Books on UX Design That I Will Read or Revisit in 2020
I love reading books! Especially those, that help me to grow/develop myself as a UX designer. Why books - you will ask me since we have so many different and FREE articles and podcasts available online. Am I not afraid, that the knowledge inside them is outdated? My answer is NO!
16th
January
2020
Business and Technology
How to Build Your Digital Marketing Strategy Right?
Marketing nowadays looks a lot different than in the “Mad Men” TV series universe. Instead of spending hours and hours (who has time for that now?!) coming up with the idea that your client will like, selling it, airing on TV/Radio and just moving to the next campaign, you need to build long - term relationships. Especially in the B2B sector.
