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Developing a mobile app does not immediately mean financial success. To generate revenue, you need the right strategy and a well-thought-out business model. An idea itself is not enough to monetize an app. It is equally important to take consistent actions that will encourage users to spend. Who wouldn't want to effectively reach the audience and earn at the same time. In this article, we will take a look at the known ways of monetizing mobile apps and discuss their impact on financial revenue.

How to start monetization?

Before you start conquering the world with your solution, it is worthwhile for you to know the market realities. And these seemingly do not look optimistic. Most users prefer free applications on their devices. In the case of devices with iOS operating system it is as much as 90%, while among the Android system owners this result is as high as 95%. The user should have a well illustrated benefit of the expense or subscription model. Lack of proper communication with the consumer or poor choice of financing method can have a negative impact on the interest in the product. 

Making money from a mobile app on the surface seems like a complicated process. After all, the choice of strategy often determines the further results of the project. Nevertheless, good management combined with satisfying user expectations can bring a company closer to success.

apps monetization

What is the most important in app monetization?

Before we look at the different ways of monetizing a mobile app, it is useful to know what is most important in the whole process. The key is to arouse the user's need to fund the product in exchange for satisfying their needs. Therefore, it is important to observe the user experience, which provides the necessary information about the user's level of satisfaction. A dissatisfied user will certainly not decide to incur additional costs, just as a poorly executed funding strategy can take a toll on customer morale. Decrease in satisfaction can reflect not only on the financial aspect, but also on the overall interest in the application.

How to make your application profitable?

The monetization strategy is to generate revenue from the application you own. There are many approaches as to which one is most effective. Like the discussions related to whether to focus on one strategy or perhaps choose a hybrid approach. That is why the final decision should be fully considered and informed. Besides, the number of mobile applications in stores dedicated to the most popular platforms exceeds several million. Due to such a big competition and the possibility of choice, the application should be refined and encouraging to use. The next step is the decision influencing the conversion of users.

Examples of app monetization models

In-app purchases

As you already know, most of the apps are free. This means that you can access it without any additional costs. Just because users have the opportunity to download an app/game for free doesn't mean that opportunities to spend money don't arise. In-app purchases or so-called micropayments are examples of funding offered in exchange for additional facilities. Most often found in mobile games. Thanks to financial support, the user can exceed the imposed limits in free versions. When deciding to include this payment model, it is also important to maintain an appropriate balance between functionalities offered in free and paid versions.

how to monetize mobile app


In the subscription model, the developer offers its users a different experience than the free model. This could be the elimination of ads within the app, as in the case of streaming services such as Spotify. Another example is extending services with additional content not available to users of the free version of the app. These include press applications that require funding in exchange for particular publications. This kind of practice is used, among others, by The New York Times.


Freemium is a monetization strategy that is based on encouraging users to explore the free version of the application and then download the extended paid version. The benefit of this model is that users get to experience the functionality of the product and then decide to upgrade. Freemium apps increase the trust of the audience without the need to engage them more. One app attributed to the traditional freemium strategy is Dropbox.


This is probably the simplest solution found in this list. The app, like every product in the store, has its value. To learn about its capabilities and use the functionality, the user must spend a certain amount of money before downloading. However, this method has many limitations. Deciding on this method, you should not expect success similar to the free version. This is due to, among other things, the habits of a modern user. Access to a wide base of free applications and uncertainty about the real need to buy make the application in this model must attract attention and encourage quality.

In-app advertisements

When deciding to develop an app with ads inside it, you should be extremely careful. Users do not like ads that are not tailored to their needs. The user experience is also negatively affected by advertising content presented in a pushy manner. Lack of personalization or pop-up banner ads from every corner of the app make it difficult to retain the user. It is worth taking care of the golden mean that will make sponsored content still visible, but will not affect the user experience of the app.

Mailing list

Competition for users continues in every corner of the internet. And while it might seem that social media is the perfect form of self-promotion, in some ways a mailing list is just as effective. The life cycle of a post on any social media platform is relatively short. In the case of an email, you get a notification of the message in your inbox, and it further increases awareness of your brand's existence. Email itself is not everything. It usually includes a form that encourages you to take up a subscription. The vision of greater benefits resulting from additional fees is often convincing. However, too frequent mailing in connection with not very valuable content can be considered as spam, which can translate into decreasing interest in the product.

mobile app monetizing

Sponsors and Partnerships

The collaboration between the two entities can also apply to mobile applications. Particularly when these are companies reaching a similar audience and not competing with each other. In such a situation, profits are generated on the basis of mutual recommendations, which may encourage users to familiarize themselves with the application. Especially if it is recommended by a source they know. One form of app monetization in this case is providing advertising space so that interest in the product comes from an external source.


It is difficult to point out clearly the solution that will make your app start generating big profits. For this reason, you should do proper research beforehand. In order to generate as much revenue as possible, it is worth considering several monetization scenarios implemented at the same time. Looking at your competitors and their practices can be useful. Providing a better user experience can help migrate between apps in your favor. Don't treat monetization strategy as a side issue. It is a very important aspect that not only affects the finances of the business, but also its growth.